Skp Image 01

Skp Beijing Atrium Alternate View 1 Courtesy Of Skp
Atrium, SKP Beijing
Image courtesy of SKP

The re-design and refurbishment of Shin Kong Place created a new brand for one of Asia’s largest luxury department stores, which competes both in Asia and globally, attracting a world-class collection of luxury brands. 

Skp Beijing Logo Screen
Screen featuring the SKP 'curve' brand detail
Photography by Kristen Pelou

We started by looking at its brand and corporate identity. We took one of our favourite Chinese characters, the symbol for rice, and morphed it with the SKP. We called it SKP because everyone else did. This modern twist created a logo and, inadvertently, those hidden curves through the middle of the logo are now referred to as the SKP curve. A simple gesture: the choice of two colours as the corporate colour, one pink and one teal. 

Skp Beijing Beauty Hall
Beauty Hall, SKP Beijing
Photography by Kristen Pelou
Sybarite Architects Skp Shin Kong Place Beijing Shoes Luxury Retail Fashion 02
Shoe Hall lobby, SKP Beijing
Photography by Kristen Pelou

Our client loved the logo immediately. He loved the pink, the hidden curve and from that point on everything was consistent with that branding from the door handle to the escalator. We were harking back consciously to the heydays of a single-house style with a series of beautifully curated products – that’s the sentiment that we wanted to carry through everything we did for SKP. All aspects of the 140,000 square-metre store, including wayfinding and packaging, reflect the brand’s holistic identity, drawn from the architectural concept of morphing the columns into the ceiling to produce one continuous sculpture and inspired by Art Deco craftsmanship and opulence. 

Skp Beijing Event Space With Brands
Event Space, SKP Beijing
Image courtesy of SKP
Sybarite Architects Skp Shin Kong Place Beijing Menswear Luxury Retail Fashion
Menswear, SKP Beijing
Photography by Kristen Pelou

We spent four years refurbishing every single floor, every department and keeping it trading at the same time. There was a seven-hour window in which we could work. One night we had about 2,500 workers. The store is about 140,00 square metres, split over seven floors, so we had to chop up” every floor into different phases – that’s why it took so long. If we could have done it in one take it would have been 12 months. 

Sybarite Architects Skp Shin Kong Place Beijing Shoes Luxury Retail Fashion 01
Luxury Shoe Hall, SKP Beijing
Photography by SU Wei
Skp Beijing Watch Gallery Alternate View
Luxury Watch Gallery, SKP Beijing
Photography by Kristen Pelou

We took this SKP curve in Beijing and made it a motif everywhere from the lift buttons to the concessions. It’s a subliminal cue which artfully reminds visitors that they are experiencing SKP, a retail brand that is ambitiously positioning itself as being the top department store in the world.”

Torquil McIntosh, Co-Founder of Sybarite

Sybarite Architects Skp Shin Kong Place Beijing Louis Vuitton Luxury Retail Fashion
Louis Vuitton, Luxury Shoe Floor, SKP Beijing
Image courtesy of SKP
Skp Beijing 4F Skp Select 2
SKP Select
Image courtesy of SKP
Skp Beijing 4F Skp Select 3
SKP Select
Image courtesy of SKP
Skp Beijing 4F Skp Select 1
SKP Select
Image courtesy of SKP