30.01.2018

Rendez-Vous — new lifestyle concept store at SKP Beijing

Sybarite Architects Rendezvous Skp Beijing Lifestyle Concept Store Bookstore Entrance Xiedan
Rendez-Vous at SKP Beijing, China - bookstore entrance
Photography courtesy of SKP

Beijing, December 2017:

Sybarite has designed and delivered RENDEZ-VOUS, a new lifestyle concept store, which opened this month within luxury department store SKP Beijing, and will launch in SKP Xi’an when the new store completes next year.

Sybarite was commissioned to design the RENDEZ-VOUS store concept as part of the practice’s extensive work for SKP, which included the re-design, re-brand and complete refurbishment of SKP Beijing. The work has been carried out in stages with RENDEZ-VOUS the latest project within SKP Beijing to be completed. 

Sybarite Architects Rendezvous Skp Beijing Lifestyle Concept Store Tea Lounge Xiedan
Rendez-Vous at SKP Beijing, China - Tea Lounge
Photography courtesy of SKP

Located on the fourth floor of SKP Beijing, RENDEZ-VOUS hosts a number of carefully curated operators, including RENDEZ-VOUS coffee; TWG tea room; a wine bar and cellar; an artisanal cheese room with cheese-making facilities; a restaurant area called Without Borders’ which includes pizzas topped with mozzarella made onsite; and a bookstore which connects all aspects of the creative and cultural lifestyle space.

Syb Rdv Beijing 4 Dining Room Low Res
Rendez-Vous at SKP Beijing, China - Dining Room
Photography courtesy of SKP

The overall material palette for the space is intentionally simple. To create an atmosphere that is both timeless and intimate, Sybarite chose a combination of walnut, black lacquered steel and a marble floor, as well as punctuations of brushed brass. Sybarite specifically sourced the marble from a quarry where two bands of naturally occurring and complementary light and dark grey tones were found together. 

These two tones of marble sit together beautifully and were applied in stripes across the whole store. Black lacquered steel geometric extrusions create a uniformity and rhythm throughout the space with walnut shelves creating the display surfaces. This geometric language ties all the different lifestyle categories together.

Sybarite Architects Rendezvous Skp Beijing Lifestyle Concept Store Book Tables Visual Merchandising Xiedan
Rendez-Vous at SKP Beijing, China - visual merchandising
Photography courtesy of SKP

The dining area is brought to life with vibrant, bright red table tops made from back painted glass. A crescent of bookshelves sweeps into the dining area, balanced by banquette seating, with a backdrop of books. Above the tables, industrial style pendant lights provide a warm and intimate atmosphere. 

Lighting plays a key role in the RENDEZ-VOUS design and focuses on showcasing the products and merchandise to create a feeling of intimacy. The light fixtures from the ceiling are varied in style within the different categories of the store, to break up the different zones. 

Sybarite Architects Rendezvous Skp Beijing Lifestyle Concept Store Bookstore Xiedan
Rendez-Vous at SKP Beijing, China - Bookstore
Photography by SKP

Sybarite is currently designing a second luxury SKP department store in Xi’an in China where the RENDEZ-VOUS concept will also be rolled out, only five times the size at 5,400 sq. m. SKP Xi’an will provide 250,000 sq. m of retail and leisure over 20 floors and is due to complete in 2018.

Torquil McIntosh, co-founder, Sybarite commented: It was very important that the RENDEZ-VOUS design enhanced rather than overpowered the products, clearly communicating the RENDEZ-VOUS language, delivered through the architectural environment. We designed a store concept that could be scalable, and the simplicity of the design allows it to be used across the different categories within the store.”

Sybarite Architects Rendezvous Skp Beijing Lifestyle Concept Store Cafe Xiedan
Rendez-Vous at SKP Beijing, China - Cafe
Photography courtesy of SKP

Notes for Editors:

Sybarite and SKP

Sybarite created China’s largest luxury department store (defined by size and turnover) following the re-brand, re-design and complete refurbishment of SKP Beijing.

Sybarite redesigned all aspects of the 140,000 sq. m store, including new wayfinding iconography and graphics, the SKP logo and packaging, in addition to a new corporate identity known as the SKP curve. The SKP curve — two parallel lines linked by two tangential curves – is used throughout the store to provide a holistic language and house style to realign the store into one form that enhances the customer experience, without overpowering the brands. 

Torquil McIntosh, co-founder, Sybarite commented: We created a completely branded universe to immerse the customer in an environment that is both beautiful and recognisable, and that provides the perfect backdrop to showcase SKP’s extensive collection of luxury fashion brands, including Chanel, Louis Vuitton and Dior.”